TechCrunch

August 23, 2015

AMD's Radeon market share continues to collapse, now resides at a troubling 18 percent


Back in Q4 2014, we caught word that Nvidia was ahead in the discrete GPU market with 76% market share, heavily outweighing AMD's contributions. At the time, Nvidia's highest performing card was the GTX 980. This was long before Titan X came out in March of this year, and the GTX 980 Ti in June, both of which boasted improved support for 4K gaming, no sweat.
The R9 390X was supposed to introduce a positive change for the Sunnyvale, California-based chip maker, but on the contrary, it was anything but revolutionary. Instead, it was just another reskin of the 300 series video cards.
Now, Nvidia has unsurprisingly taken yet another leap, pouncing AMD once again at a sudden boost from 76% market share in Q4 2014 to 82% in Q2 2015, acording to data acquired by Mercury Research. Even after issuing a slew of new products, AMD has failed to redeem itself assigning it a worrying label of 18% market share.
Curiously, even its futuristic R9 Fury X card couldn't save it from a disastrous year in sales. Tweaktown reports that this is due to a low manufacturing rate of the HBM1 modules, with only 30,000 units made over an entire year. Also problematic is the concern over performance comparisons with Nvidia's GeForce GTX 980 Ti, which has proved to be a better value in raw price vs. performance, especially if you overclock.

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